Stubhub | PR & Communications research
StubHub, the leading online market place was looking to raise awareness and position itself as an option for purchasing tickets last-minute in the run up to Christmas. They were looking to demonstrate that people valued time with others more than anything, and showcase that giving or receiving tickets to events for Christmas where people can share their time together was essentially priceless. The key statistics found would aid StubHub Christmas marketing promotions as well as increase their presence moving forward as a gift-giving option.
Opinion Matters worked directly with their PR agency, Ketchum, to undertake research that targeted UK-based consumers, exploring habits around shopping at Christmas time and delving into purchasing patterns and triggers around Christmas shopping. By targeting a widespread sample it was possible to determine the behavioural patterns across different types of demographics including regional, gender and also age groups.
Opinion Matters conducted and reported the research within two days which allowed StubHub to gain valuable insight in the last minute run-up to Christmas. The research also provided a platform for StubHub to conduct repeat campaigns throughout the year to determine seasonal purchasing patterns and drive awareness of their brand.