How We Work

Our Methodology

  • Quantitative & Qualitative

     

    Discover attitudes and behaviour.

     

    We use both qualitative and quantitative research to uncover thoughts, opinions, and behaviours. Qualitative methods include focus groups, interviews, and observations, while quantitative data is collected through surveys—online, paper, mobile, face-to-face, and by telephone.

  • CATI

     

    Using CATI (computer-assisted telephone interviewing), our team conducts structured surveys with customised software to guide interviews. This ensures smooth questionnaires tailored to participant responses.

  • Face-to-Face

     

    Face-to-face interviews can be conducted at home, in workplaces, test halls, or public spaces. We also provide materials like adverts or product samples to enhance the experience and gather detailed feedback.

  • Indexing

     

    Our tracking studies evaluate the impact of PR, marketing, and advertising campaigns. By monitoring awareness, usage, purchase intent, and attitudes, we help you measure results and adjust strategies effectively.

  • Omnibus

     

    Omnibus surveys are fast, cost-effective studies conducted online with large samples. We provide next-day data for UK surveys and quick turnarounds for international studies, delivering confidential and reliable insights.

  • Online

     

    We create bespoke online research communities that engage hard-to-reach audiences. These private groups offer real-time insights through Q&A, testing, and feedback, giving brands valuable data for informed decisions.

  • Audiences

     

    With access to millions of global respondents, including our Tickbox.net panel of 100,000+ UK participants, we can target niche audiences like parents, children, or B2B professionals. We also develop custom panels for specific client needs.

Quantitative & Qualitative

 

Discover attitudes and behaviour.

 

We use both qualitative and quantitative research to uncover thoughts, opinions, and behaviours. Qualitative methods include focus groups, interviews, and observations, while quantitative data is collected through surveys—online, paper, mobile, face-to-face, and by telephone.

CATI

 

Using CATI (computer-assisted telephone interviewing), our team conducts structured surveys with customised software to guide interviews. This ensures smooth questionnaires tailored to participant responses.

Face-to-Face

 

Face-to-face interviews can be conducted at home, in workplaces, test halls, or public spaces. We also provide materials like adverts or product samples to enhance the experience and gather detailed feedback.

Indexing

 

Our tracking studies evaluate the impact of PR, marketing, and advertising campaigns. By monitoring awareness, usage, purchase intent, and attitudes, we help you measure results and adjust strategies effectively.

Omnibus

 

Omnibus surveys are fast, cost-effective studies conducted online with large samples. We provide next-day data for UK surveys and quick turnarounds for international studies, delivering confidential and reliable insights.

Online

 

We create bespoke online research communities that engage hard-to-reach audiences. These private groups offer real-time insights through Q&A, testing, and feedback, giving brands valuable data for informed decisions.

Audiences

 

With access to millions of global respondents, including our Tickbox.net panel of 100,000+ UK participants, we can target niche audiences like parents, children, or B2B professionals. We also develop custom panels for specific client needs.