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About Opinion Matters

We give you a greater understanding of your clients and what matters to them. Put simply, we turn insights into valuable opportunities.

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Let’s Collaborate

Got a project in mind? Let’s turn your ideas into actionable insights. We’re here to chat – reach out and discover how we can make data work for you.

What We Do

About Us

With years of expertise in research, PR, and marketing, we help you uncover insights that truly matter. Our dedicated team works to understand your audience, turning data into valuable knowledge that powers informed decisions. Let us help you connect and communicate effectively with your market.

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Trusted Insights

Opinion Matters

We’ve partnered with 100+ brands to turn opinions into actionable insights. Let’s make your data work harder.

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Audience Insight

Gain deeper insights into your customers, their purchasing behaviours, and the various touchpoints along their buying journey. Identify opportunities to enhance customer interactions and tailor your strategies to better meet their needs. Additionally, uncover potential challenges or pain points your clients may encounter, and test hypotheses to validate assumptions and inform strategic decision-making processes.
Marketing & PR – Content Generation

Gain deeper insights into your customers, their purchasing behaviours, and the various touchpoints along their buying journey. Identify opportunities to enhance customer interactions and tailor your strategies to better meet their needs. Additionally, uncover potential challenges or pain points your clients may encounter, and test hypotheses to validate assumptions and inform strategic decision-making processes.or
Measurement

Gain deeper insights into your customers, their purchasing behaviours, and the various touchpoints along their buying journey. Identify opportunities to enhance customer interactions and tailor your strategies to better meet their needs. Additionally, uncover potential challenges or pain points your clients may encounter, and test hypotheses to validate assumptions and inform strategic decision-making processes.diojn

Audience Insight

Gain deeper insights into your customers, their purchasing behaviours, and the various touchpoints along their buying journey. Identify opportunities to enhance customer interactions and tailor your strategies to better meet their needs. Additionally, uncover potential challenges or pain points your clients may encounter, and test hypotheses to validate assumptions and inform strategic decision-making processes.

Marketing & PR – Content Generation

Gain deeper insights into your customers, their purchasing behaviours, and the various touchpoints along their buying journey. Identify opportunities to enhance customer interactions and tailor your strategies to better meet their needs. Additionally, uncover potential challenges or pain points your clients may encounter, and test hypotheses to validate assumptions and inform strategic decision-making processes.or

Measurement

Gain deeper insights into your customers, their purchasing behaviours, and the various touchpoints along their buying journey. Identify opportunities to enhance customer interactions and tailor your strategies to better meet their needs. Additionally, uncover potential challenges or pain points your clients may encounter, and test hypotheses to validate assumptions and inform strategic decision-making processes.diojn

A Competitive Edge

As communications specialists ourselves, with a wealth of experience in research, PR & marketing, we unlock information that helps you hit the right note in understanding and communicating with your market.

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No one size fits all

Research can help organisations in so many different ways. And that’s why we don’t believe in a one size fits all approach. The research we carry out is tailored to your specific needs and we help achieve your objectives. Whether you want to test the waters of a comms strategy before launching a new product, use research to drive a marketing or media plan, we will work with you to create insight and inform business decisions.

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We understand you

Research data can be overwhelming. But with an understanding of your goals, our consultants will help translate insights into successful strategies. Whether you need to learn more about your customer journeys, or understand what motivates behaviour, we can inform the various stages of your research process.

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Stop The Drop

Pennon Group