Consumer

ERA Group

Campaign Overview

With inflation, supply chain volatility, ESG demands, and rising operating costs dominating boardroom agendas, ERA Group wanted to understand how leaders are planning to preserve margins, unlock growth, and manage uncertainty in 2025 and beyond.
The Campaign

Opinion Matters conducted research to enable the creation of ERA Group’s Cost Management Barometer, which captured the views of 1,500 senior business decision-makers across EMEA (CEOs, CFOs, and CPOs), providing a real-time snapshot of how businesses are responding to ongoing economic pressures.
The Results

The insights we generated are helping ERA Group and its clients shape strategies around smarter cost control, sustainable procurement, and operational resilience.

They are also being used to inform thought leadership content, client conversations, and sector-specific campaigns through a comprehensive suite of assets. Starting with a full 40-page Barometer report alongside regional and sector-specific editions, consultant toolkits including social material, series of LinkedIn Insight videos, direct mail campaigns, & a webinar amongst many other elements, creating high ROI on the research investment.

Campaign Overview

With inflation, supply chain volatility, ESG demands, and rising operating costs dominating boardroom agendas, ERA Group wanted to understand how leaders are planning to preserve margins, unlock growth, and manage uncertainty in 2025 and beyond.

The Campaign

Opinion Matters conducted research to enable the creation of ERA Group’s Cost Management Barometer, which captured the views of 1,500 senior business decision-makers across EMEA (CEOs, CFOs, and CPOs), providing a real-time snapshot of how businesses are responding to ongoing economic pressures.

The Results

The insights we generated are helping ERA Group and its clients shape strategies around smarter cost control, sustainable procurement, and operational resilience.

They are also being used to inform thought leadership content, client conversations, and sector-specific campaigns through a comprehensive suite of assets. Starting with a full 40-page Barometer report alongside regional and sector-specific editions, consultant toolkits including social material, series of LinkedIn Insight videos, direct mail campaigns, & a webinar amongst many other elements, creating high ROI on the research investment.