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ysl abuse is not love
Consumer

YSL – Abuse is not love

  • Campaign Overview

     

    Working with Hollr as part of an international research initiative, a study was conducted to explore perceptions of toxic, abusive, and healthy relationships. The particular focus was on understanding the lived experiences of the LGBTQIA+ community, expanding on the YSL Beauty Abuse Is Not Love program, which centres around Intimate Partner Violence. This study was developed in partnership with the renowned gender and relationships researcher, Dr. Beth A. Livingston.

     

     

  • The Work

     

    The initiative began with a preliminary study on the perceptions of abusive and healthy relationships among a population of 18-25-year-old college students in the USA. This group was diverse across race, ethnicity, gender identity, and sexual orientation. It was carried out by the NGO Its On Us, and the findings underscored the need for more comprehensive data to grasp the lived experiences of Intimate Partner Violence within the LGBTQIA+ community.

  • The Results

     

    Opinion Matters then conducted a larger study of 6000 LGBTQIA+ respondents, to bring to light the particular trends and issues that they face in their relationships across five markets: USA (2000 respondents), UK (1000 respondents), France (1000 respondents), Spain (1000 respondents), and Germany (1000 respondents).

Campaign Overview

 

Working with Hollr as part of an international research initiative, a study was conducted to explore perceptions of toxic, abusive, and healthy relationships. The particular focus was on understanding the lived experiences of the LGBTQIA+ community, expanding on the YSL Beauty Abuse Is Not Love program, which centres around Intimate Partner Violence. This study was developed in partnership with the renowned gender and relationships researcher, Dr. Beth A. Livingston.

 

 

The Work

 

The initiative began with a preliminary study on the perceptions of abusive and healthy relationships among a population of 18-25-year-old college students in the USA. This group was diverse across race, ethnicity, gender identity, and sexual orientation. It was carried out by the NGO Its On Us, and the findings underscored the need for more comprehensive data to grasp the lived experiences of Intimate Partner Violence within the LGBTQIA+ community.

The Results

 

Opinion Matters then conducted a larger study of 6000 LGBTQIA+ respondents, to bring to light the particular trends and issues that they face in their relationships across five markets: USA (2000 respondents), UK (1000 respondents), France (1000 respondents), Spain (1000 respondents), and Germany (1000 respondents).

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